Think Outside the Marketing Box: 10 Quick, New Ideas for 2017

The holidays are upon us again. It’s the time of year for good cheer and some creative marketing ideas to end your year right.

If you’ve been in a marketing slump through the fall, try a few new and interesting ways to get a little more business for your small business:

  1. Create a personalized calendar to gift your clients. You can include inspirational quotes or advice for each month. Staying in front of them will solidify your brand in their minds for years and years to come.
  2. Give your customers a small gift of appreciation, like a customized sticky screen cleaner or promo handout. If you happen to give something that is useful and is well made, your customers won’t just thank you, they will be more interested in giving you referrals to other potential clients. Offer gift cards to give customers more flexibility for gifts. Be sure to place them near your checkout to encourage impulse buys. Starbucks or Amazon gift cards tend to be consistently well received.
  3. Take clients to a more personal lunch or brunch instead of throwing a larger, impersonal holiday party. Focus on having a good time and building rapport through not talking about business. They will take the gesture and thank you by becoming your biggest cheerleader.
  4. Host a day with Santa at your business where you provide free photos with the jolly old man. If your target market has kids, this will be a huge hit.
  5. Give holiday shoppers a free shoulder massage by hiring a masseuse for a few hours.
  6. Partner with other local businesses to give a package of coupons in each shopping bag. This is also a way to encourage sharing business ideas with your neighbors or setting up referral incentives with them.
  7. Sponsor a local event. This time of year many run clubs and other organizations hold holiday runs or New Year’s Day resolution runs or other events. Pick one you enjoy and sponsor it to get your name out. Pair with a local charity. Schedule an event where you and your staff volunteer with the organization. Offer discounts to your customers who volunteer their time with the same organization.
  8. Hold a customer appreciation sale during hours when you are normally closed to show your customers how much you appreciate their loyalty. Create a special invitation and think about giving them door prizes and small gifts for patronizing your business.
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5 Book Recommendations to Have a Great 2017

As you run around doing your final Christmas shopping this week, have you remembered your favorite person? (You!)

I know you do a lot for others in your life – your family and extended family, your co-workers or employees, those people who serve you in your favorite restaurants, cleaners, mail delivery people, etc. – but what about yourself?

As we stare down New Year’s Eve and a whole new year of dreams and goals, why not give yourself a couple of books (or audiobooks) that can motivate and support you in achieving those dreams?

Here are my top five favorite motivational and inspiration books. If you haven’t read them, then you’re in for a treat…

#1. “The Advanced Formula for Total Success,” by Dr. Robert Anthony. This is a classic and one that I read every year. It is packed with the truth about what is holding you back from achieving your dreams, AND it tells you how to release the breaks. It is out of print, but luckily Amazon.com has many sellers still offering copies from a few bucks to over $40. Search for it today and get ready for a powerful, life changing book that you will enjoy for years to come.

#2. “Find and Use Your Inner Power,” by Emmet Fox. I read sections from this book almost every day. It is a book of essays, each only a page to a page and a half long. The essays are about the law of attraction from a spiritual perspective. Simply one of the best books out there to be reminded of the truth.

I recommend you start every day by reading a page or two.

#3. “The Secret,” by Rhonda Bryne. One of the most accessible books on the law of attraction. If you’re not familiar with this concept, then this is a great introductory book.

Bonus book: Another great introductory book on the law of attraction is: “As a Man Thinketh,” by James Allen. This book is probably available for free as an eBook. Great, quick read that will change the way you think.

#4. “The Success Principles,” by Jack Canfield. If you’re looking for a more complete, step by step, guide to setting and achieving goals, this book will get you there. Make sure you have a notebook handy as Jack will have you doing exercises as you plan the rest of your life.
#5. “The Complete Book of Phone Scripts,” eBook for sales people. How could I not put the bestselling book of phone scripts on this list of books to help you have a killer 2017?

If you are in sales, then this is a must have. Let’s face it: 80 – 90% of the objections and stalls you get are the same, day in and day out. You will be 100% more effective if you just take the time to script out the best practice ways of dealing with them. It’s called being prepared. Plus, this is the gift that keeps on giving with over $500 worth of extra bonuses!

So there you have it. 5 (actually 6) books that will help you set goals and achieve them. Give yourself something that will continue giving for the rest of your life.

Copyright (c) 2016 Mr. Inside Sales

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National League Teams Already Have DH, So Why Wait?

After nearly fifty years, the experiment will finally be recognized as a success. Baseball Commissioner Rob Manfred has hinted that the designated hitter, which the New York Times once called a “gimmick,” will be used in the National League.

It was in 1973 that teams in the Junior Circuit elected to have another player hit for the pitcher, a concept that most considered a short term effort to increase offense. History was made that spring when Ron Bloomberg stepped to the plate for the Yankees to become the first DH ever.

The DH quickly became a valuable tool for American League clubs, who went on to win five of the next seven World Series. Although the DH was not used during the Fall Classic, one must admit that it certainly proved advantageous in several respects during the season.

Because they did not have to bat, the American League pitchers were better rested with fewer bumps and bruises than their National League counterparts. The A.L. managers had happier players, since each team had nine starters and thus increased playing time for everybody.

Now that the Commissioner has broached the idea of the DH across the board, players on the National League teams can look forward to similar happiness. Manfred declared that the DH in the National League could come as early as the 2017 season. bolder move would be to institute the DH this year, an idea which would intensify the season as well as increase what has been an embarrassing lack of offense over the past half decade. This would be particularly welcome now, since almost half of the teams in the N.L. find themselves in complete rebuilding mode.

Not only would using the DH help these clubs compete, but it would also increase fan interest during the rebuild. Most clubs already have players who fit the DH mold perfectly, and here is the list of those sluggers.

Braves: Nick Swisher

The veteran has been a clutch hitter with decent power and pop throughout his career, but he currently has no spot in Atlanta’s regular lineup.

Brewers: Jonathan Lucroy and Chris Carter

Having Lucroy in the lineup without having to catch every day would certainly increase his production and career. He has already had experience at first, so he could occasionally allow Carter to get a defensive rest without losing his turn in the order.

Cardinals: Matt Adams

Adams would be the perfect DH, especially against right handers. A bonus for St. Louis would be using Yadier Molina as the DH against lefties, thereby preserving his health for a postseason run.

Cubs: Kyle Schwarber and Jorge Soler

Schwarber’s struggles in left were apparent in the playoffs last year, as he had been catcher for most of his career. With the DH in play, he could still catch on occasion and allow Soler to rest defensively.

Diamondbacks: Yasmany Tomas

The International free agent still has no true defensive home after an entire year in Arizona. He would be the perfect fit as DH, almost the Big Papi of the N.L.

Dodgers: Andre Ethier

Instead of trying to trade Ethier, as they have done for the past few winters, Los Angeles could have his quality bat in the lineup every day.

Giants: Buster Posey and Brandon Belt

The former Most Valuable Player and star catcher has already suffered several significant injuries behind the plate, so he has been used occasionally at first. Providing San Francisco with the option of the DH would help Posey’s production and lengthen his career, while allowing Belt more opportunities to spell the outfielders.

Marlins: Ichiro Suzuki

Another former M.V.P., Suzuki is still one of the most exciting players around. Seeing him bat every day would be a good reason for Miami fans to start coming to games. Mets: Wilmer Flores

Currently the fan favorite has no regular position, and he has enough power to warrant a role as the club’s DH.

Nationals: Clint Robinson

He is too good of a hitter to be a backup outfielder/first baseman, so Washington could really benefit from the implementation of the DH.

Padres: John Jay

He was acquired over the winter to be a backup outfielder, but a DH role could allow Jay to be a good veteran presence as San Diego undergoes a rebuilding year.

Phillies: Darrin Ruff

There is already controversy about Ruf taking playing time away from veteran All-Star Ryan Howard, a problem which the N.L. DH would immediately quell.

Pirates: Michael Morse

Had the DH come last year, the Pirates would probably have kept Pedro Alvarez. Nevertheless, Morse could fill a similar role in 2016.

Reds: Devan Mesoraco

Any doubt whether the catcher can fully recover from surgery to be an effective backstop, a situation that would leave Cincinnati without the All-Star’s valuable bat.

Rockies: Mark Reynolds

Reynolds, even though listed as a corner infielder, has always been the N.L.’s version of a DH. An edict from Manfred would simply make it official.

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Mobile Content Market Trends and Opportunities

The mobile content market covers many forms of media such as music, text, pictures, videos, etc. These media forms can be accessed using a mobile device which can be a smartphone or tablet handheld device. Devices such as iPhone, iPad, and Android devices have transformed the way consumer access content.

Mobile Content Market Drivers and Opportunities

The demand for mobile content is growing rapidly. Various factors attribute to the growth of this market.

Market Drivers

Rapidly increasing disposable incomes, innovative products and technologies, and mobile devices with advanced features tend to boost the growth of this market. Decreasing prices with the competitor’s product with increasing mobile bandwidth and speed has also supported the growth of the mobile phone content industry.

A market intelligence firm has stated that the global and the U.S. mobile phone content market was worth $6.5 billion in 2011. It is anticipated to reach a total value of $18.6 billion in 2017, with a CAGR of 19% during the forecast period of 2011 to 2017. On the other hand, factors such as decreasing market share of U.S. sales of ringtones along with distribution and marketing challenges hamper the growth of this market. However, the industry has many opportunities which will increase the revenue shares of the market.

Joint ventures between publishers and marketers and the role of devices and network in the mobile content industry will provide further opportunities for key players in this market. In addition, trends such as growth of social networking and availability of multiple options for substitute products in mobile content industry will support the growth of the market. Key players also have untapped opportunities in the sector of free and fee-based mobile phone content services.

Segmentation of the Mobile Content Industry

The global market for this report is segmented in two major parts which are the revenue-generated and user-type. These two segments are further divided into mobile games, mobile music, and mobile video.

Dominant Mobile Games Sector

The same market intelligence company has stated that the mobile games sector is expected to be the largest segment in the industry and reach a value of $11.4 billion by the end of 2017. Mobile games sector was the largest market sector in 2011 with a revenue share of 53.3%. It is predicted that this segment will further solidify its position in the overall market with a 61.7% market share by the end of 2017. The mobile games market worldwide was worth $3.5 billion in 2011 and will amount to $11.4 billion in 2017 with a 21.9% CAGR during the forecast period.

U.S., the Dominant Regional Sector

According to geography, the global mobile device market is segmented into U.S., Europe, Asia-Pacific, and Rest of the World. The U.S. market for mobile content stood out as the largest regional market with an impressive revenue share of 30.3% in 2011. Faster adoption of mobile content in U.S. will considerably increase the market share to 41% by the end of 2017.

Mobile Content Marketing Trends

It is predicted by market analysts, that in the coming few years the mobile market’s revenue will double than the current figures within a year.

Consumer TrendsConsumers while buying mobile device content tend to compare content features, smart devices, and innovative technologies in the market. This factor tends to impact the mobile content industry greatly. The demand for mobile content will continue to grow in future as more mobile devices arrive every month on the market.

Mobile Optimized Sites Vs. Apps

In addition, the competition is growing between mobile optimized sites versus mobile-native content. This trend is one of the biggest struggles for mobile content provides whether to invest in mobile optimized sites or to invest in mobile-native content like apps.

According to Forbes, one of the key components to monetizing the mobile content is by selling apps. However, selling apps for two dollars a piece is not the only way to make apps profitable. Selling ads is one of the way companies can make profit.

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Tips And Tricks To Market Your Website

New Year is ready to knock your doors with new dreams, challenges, and opportunities for your business. No matter, how many mistakes you have done in your past year, it’s time to correct them all. This may give a kick-start to your career and let you touch the new heights in your business. The first thing you should keep in mind is that creating a website is not enough, you also have to spread it around the world, so, it can create opportunities. Marketing is a daunting task that you cannot overlook anyhow, so, here are some proven ways that can help you to market your website in 2017, which allow you to rock on the internet with your distinct identity. Optimization Is The Key: Search Engine Optimization (SEO) is an important and unforgettable factor for the success of your website. It may increase the visibility of your website, so, the first and foremost thing you need to do is optimize your web pages, content or social links for search engines. It helps to market your website in all over the world by the mean of increasing its ranking on different search engines.

Breathtaking Design That Catches The Eyes: Another way to market your website over the internet or intranet is by creating mesmerizing and inspiring design that catches the eyes of its visitors and pulls them to go through your website once. The design is the soul of your website that helps in its marketing. Always give a look and add functionality to your website that attracts human and web spiders as well.

Spread It To The World With Social Media: Nowadays, social media is ruling the market it helps to viral any news in a few seconds. So, you should also take its help to market your website. You can easily create your business pages on different social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr and many more and get quality traffic to your website. Content Is The King: Last but not the least method to market your website is by creating engaging and inspiring content to post on your website that gives your visitors a reason to come back. Always remember unique content not only open the doors for new visitors or retain the existing ones but also give search engines a reason to crawl your website, which in result increase its ranking.

These are some simple tips and tricks you can use to market your website in 2017. So, what are you waiting for? Use it and get ready to touch the new heights in your business.

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